December 10, 2014
Architecture Innovation Visual arts

Commissioned by SecondStory for Vornado Realty, Universal Everything created a series of films as launch content for the largest digital billboard in Times Square – wrapping a block with 24 million pixels.
From a single pixel, the audience is taken on a journey of transformation inspired by technological advances, landscapes and New York itself to show off the stunning capacity of the screens. In the heart of one of the world’s busiest and noisiest places, the films have a calmer, more meditative pace exploring the theme of ‘change is constant’.