September 23, 2014
Architecture Fashion Visual arts

“Who is to say that the figures presented in the stone of Greek Agora were not the greatest representation of the human form known at that time. The statues, with their clothes stripped away reveal a magnificence of shape & balance. … but what were the Greeks wearing when they weren’t posing for sculptors..?
Appearance, in all its many nuances, present the character…”Clothes maketh the man” as William Shakespeare wrote in Hamlet.
One’s dress sense indicates one’s priorities, choices, lifestyle. Are you “in” or are you “out” ? Hipster or Classic ? Which tribe are you a member of ? Which tribe we the men posing for these statues from…?
Hipsters in Stone presents a twist on these themes…take the ultimate from the Classic world & add a modern, contemporary twist with cropped pants, Ray Bans, plaid shirts and the icon becomes iconic.” Léo Caillard

About the author:
Leo Caillard was born in Paris in 1985 and possesses a characteristic of the rarest of fine art photographers.
Graduating in 2007 from France’s internationally reputed Gobelins School of Visual Communication, Caillard traveled to the US to spent a year in New York photographing and absorbing the “reality” of this great, modern metropolis.
With these new insights, he returned to Paris and began developing the series of works, “Art Games”, an observation of the role of art, its institutions & the manner of human interaction with creativity.
Since its release & subsequent exhibition, this project has generated significant and wide ranging interest from both the art world & the media industry.
A second series of works, War Games, came about through a visit through Paris business quarter, La Defense. Juxtaposing the sleek, modern architecture of this district with the interjection of an inventory of deadly military armament yields quite unexpected results.
Apart form the dynamics of Caillard’s imagination, what is apparent is his total mastery of the 21st century tools of 3D image and photographic manipulation… A tank wedged over the entrance of a luxury apartment building – at first glance, it appears totally natural, but on closer examination, reveals something much more sinister and provocative.
Arousing curiosity by unexpected associations, Caillard’s childhood obsession with deep science continues to inform his choice of subject matter and its interpretation. His most recent work, dressing the Renaissance and ancient statues of the Louvre as contemporary “hipsters”, forces the viewer to question what is real and, what could be real ?
An irrepressible curiosity coupled with a meticulous mastery of current imaging technologies, Leo Caillard is a 21st Century
Photographer who’s insights cause us to question the relativity of our daily experiences.
His Art series have been presented in several international ArtFairs as well as Art Basel , Miami Scope , Armory Show NYC, Paris Photo , ArtParis , Wynwood & Many others.
Leo Caillard has been working for several international Advertising agencies as well as Euro Rscg , Publicis Groug , Wieden& Kennedy , DDB , Havas Worldwide , BDDP, Fallon, Mother London , recently Hakuhodo, & many others. For clients as Nike, Sony , Volkswagen , Diesel , Orange , Canon , recently Tokyo Star Bank , & many others.

Léo Caillard >>> website