- May 21, 2014
This project by Nadine Fumiko Schaub is focusing on the relationship and the emotional bond between product and user- also questioning today’s consumer society which has lost the appreciation for what a product means, the value it embeds and the impact they have on our lives. Balance is the result of a deep research process in which the focus lays in the actual meaning and story of a product. The mechanical scale has been banned from the kitchen in the past few years. It has been replaced by unemotional products that are rather exchanged than repaired. Due to the complexity and lack of quality the consumer can not bring any value towards these kind of products. By bringing back the low-tech kitchen scale, she tried to strive to stimulate this, once existing, emotional bond to be created between object and its user.