Author:
Domus
Published:
August 4, 2014
Categories:
Visual arts

Biggest poster ever made for Festival de Malmö in Scandinavia, design by the Stolkholm-based branding firm Snask. To celebrate the festival’s 30th anniversary, SNASK decided to go big, as in 15-by-12 meters big.
Why? Well why not. As Fredrik Öst, Snask creative directorfounder explains, “We’ve always strive to get the viewer to want to picture themselves inside the poster.” So, they decided to create a poster out of plywood that would be large enough for people to be in it.
August 15-22 2014