Omi Palone – Architecture (Official Video)


by Omi Palone

The video for ‘Architecture’ is a visual homage to relics of the Brutalist and Modernist architectural movements and social-housing builds of the 1960s and 70s.
Shot across the London boroughs between W10 to E14 and featuring structures designed by the likes of Ernő Goldfinger, Neave Brown and Alison and Peter Smithson, the video examines the remnants of a now obsolete movement that saw virtue in honest and exposed functionality, bold monumental béton brut construction, and cellular repetitious aesthetics.
The song itself muses on the way in which some individuals struggle to cope with the political and social ideologies that exist within the architecture of a metropolis.
The video was directed by the band’s own Simon Marsham, with artist/film-maker Emma Charles acting as Director of Photography and Editor, and photographer Owen Richards providing an additional camera for the ‘live’ footage.

Source: omipalone.blogspot.it

Director – Simon Marsham
Director of Photography – Emma Charles
Additional Camera (‘Live’ footage) – Owen Richards
Editor – Emma Charles